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You Can’t Judge A Wine By It’s Label…

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… but you sure can increase sales, or at least improve visibility in a very crowded market.  In a recent story in the Globe and Mail, the author discusses the well documented success of such British Columbia wineries as DIRTY LAUNDRY and LAUGHING STOCK, who re-branded with the help of local wine branding gurus Brandever Strategy Inc. The author then notes the recent attempts by more traditional French wineries, such as Bouchard Père & Fils, to capitalize on the trend away from more traditional wine labels, as a way to increase visibility and hopefully market share.

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Neil Melliship is a Partner and co-chair of the Intellectual Property and Information Technology practice groups at the Vancouver-based Canadian law firm of Clark Wilson LLP. Neil is a lawyer and a registered Canadian Trademark Agent, who actively speaks and writes on trademark and other IP issues including those relating to the Internet, domain name disputes and e-commerce. Neil is consistently rated as a Leading Trademark Practitioner—Individuals: Prosecution and Strategy, by the World Trademark Review (WTR) 1000. Neil is also listed in the Canadian Legal Lexpert Directory as Rated Repeatedly Recommended in the area of Intellectual Property. He has also been repeatedly named by Best Lawyers in Canada in the categories of Intellectual Property Law, Technology Law and Information Technology Law.