We previously reported on the measures in place to secure protection for Olympic brands ahead of the 2010 Winter Olympics in Vancouver.

The potential windfall for local businesses due to Olympic tourism and general Olympic goodwill has now prompted the Vancouver park board to scramble to secure brand ownership of the popular Vancouver landmark, Stanley Park. The board are trying to purchase the domain name stanleypark.com from owner Gerry O’Neill who runs a lucrative horse-drawn carriage business in the park, but Mr. O’Neill, whose business generates close to $1 million in annual revenue, is not interested in selling. The website provides information to tourists on the fully-narrated horse-drawn carriage tours which include a complete history of the 1,000 acre park and cater to large crowds of visitors during the summer months.