Applications to the Canadian Trade-marks Registrar evidence the growing trend towards ever more interesting and entertaining wine labels. Witness the following marks advertised in the Canadian Trade-marks Journal over the course of the last 3 months.

• Mighty Good Water (Application No. 1,261,728),
• Eighty Links (Application No. 1,268,597),
• Dancing Bull (Application No. 1,286,717),
• Brain Storm (Application No. 1,289,532),
• Pick Axe (Application No. 1,263,838),
• Two Fins (Application No. 1,281,971),
• Funky Llama (Application No. 1,289,469),
• Fish Hoek (Application No. 1,261,072),
• Crackerjack (Application No. 1,271,199),
• Pizza Red (Application No. 1,270,326),
• Monkey Trail (Application No. 1,285,774),
• Sweet Revenge (Application No. 1,283,146),
• Midnight Leap (Application No. 1,283,146),
• Bad Dog (Application No. 1,223,732),
• Leap of Faith (Application No. 1,269,547),
• Rusty Shed, (Application No. 1,280,041).

Of these 15 marks, 6 are Australian in origin, namely, EIGHTY LINKS, PICK AXE, TWO FINS, CRACKERJACK, PIZZA RED and MIDNIGHT LEAP, 4 are sought by Canadian companies, namely, BRAINSTORM, MONKEY TRAIL, SWEET REVENGE and RUSTY SHED. The names are creative and, it would appear, distinctive.

One of the advertised marks, BAD DOG is not just for wine. The mark is also sought for use in association with various clothing, table ware and dog toys, as well as the services of “wine event sponsorships and dog event sponsorships”.