Top 100 Brands

It seems appropriate to kick off a new trade-mark blog with some commentary on the recent BusinessWeek Online/Interbrand Top 100 Brands 2006

Not surprisingly, with 7 out of the top 10 and 51 out of the top 100, U.S. brands dominated the list, though a bit less than I thought they would – after number 70, European brands clearly dominate, though the value of those brands is much less than many of the higher ranked U.S. heavyweights. Also, the methodology used by Interbrand necessarily led to a more international result – the criteria used disqualified VISA, CNN and WALMART.

Technology brands dominate the top 6 and then are more evenly distributed farther down the list. No Canadian brand even made the list. I suppose Canada could get an honourable mention for eBay at no. 55 – the founder of that business being a transplanted Canuck.

Probably the most significant thing to note is the actual monetary value attributed to these brands – a whopping $67 billion to #1 ranked COCA-COLA for example. Helps to explain why trade-mark owners and their lawyers are so quick to enforce any perceived harm to their brands.

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About the Blog

The authors of the Canadian Trademark Blog are all members of the Canadian law firm Clark Wilson LLP, based in Vancouver, Canada. Each author's practice focuses–either in whole or in substantial part–on Canadian intellectual property law. Together, they manage the trade-mark portfolios of local, national and international brand owners in nearly all industries and markets.

The Authors