Posts Tagged "VCC"

Back to school – Keyword advertising 101

Posted by Kwan Loh on August 31st, 2015

In the 21st century, when advertising is frequently conducted via the Internet, the use of keyword advertising has become an increasingly contentious point of trade-mark law. In short, keyword advertising is a form of online advertising in which a business selects words or phrases (the “keywords”) that trigger its advertisements to appear when the user [...]

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