As we approach the opening ceremonies of the 2014 Olympic Winter Games in Sochi, the Canadian Olympic Committee (COC) has launched a lawsuit against outdoor apparel maker The North Face in the British Columbia Supreme Court, over allegations that it is infringing on Olympic trademarks through ambush marketing techniques.
The COC is seeking an injunction against The North Face and unspecified damages. Readers of this blog will recall that the 2010 Winter Olympic Games in Vancouver/Whistler featured many similar skirmishes and special legislation enacted to assist the COC in its ongoing battle against ambush marketing.
As reported in the Globe and Mail, the North Face is not a sponsor of the Olympic games, but introduced a new line of clothing in November 2013. The clothing line, originally launched as the Villagewear Collection, was renamed as the International Collection in response to complaints by the COC.
The clothing line, which includes jackets, toques and bags, is decorated with the colours and flags of various countries. This includes items bearing the Canadian flag which feature the colours red and white. Some items featured a patch with the symbol “RU 14″ which, according to the COC, is a reference to the Winter Olympic games in Sochi, Russia. Other merchandise showed a world map with a red star where Sochi is located. A t-shirt featured the date of the opening ceremonies for the Games.