Top 100 Brands

It seems appropriate to kick off a new trade-mark blog with some commentary on the recent BusinessWeek Online/Interbrand Top 100 Brands 2006

Not surprisingly, with 7 out of the top 10 and 51 out of the top 100, U.S. brands dominated the list, though a bit less than I thought they would – after number 70, European brands clearly dominate, though the value of those brands is much less than many of the higher ranked U.S. heavyweights. Also, the methodology used by Interbrand necessarily led to a more international result – the criteria used disqualified VISA, CNN and WALMART.

Technology brands dominate the top 6 and then are more evenly distributed farther down the list. No Canadian brand even made the list. I suppose Canada could get an honourable mention for eBay at no. 55 – the founder of that business being a transplanted Canuck.

Probably the most significant thing to note is the actual monetary value attributed to these brands – a whopping $67 billion to #1 ranked COCA-COLA for example. Helps to explain why trade-mark owners and their lawyers are so quick to enforce any perceived harm to their brands.

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As advertised – here we go…

Welcome to the Canadian Trademark Blog. Our goal here is to mix three different perspectives on Canadian Trade-marks — solicitor, litigator, and trade-mark agent; while still drawing connections and pointing out issues relating to technology, IP & privacy law.

We hope to maintain our Canadian focus, or at the very least, add a Canadian spin to things. However, trade-mark issues don’t always have set boundaries, so it’s not likely we will either. We will be seeking stories & information that reflect trends in the law, and how that might effect our daily practice. That doesn’t mean we won’t highlight the latest CIPO announcement, or trade-mark dispute in the newspaper (we will), just that our commentary will also target the bigger picture.

Stay tuned for our first postings.

Hello world!

If you’ve stumbled across this entry, you can probably guess that we’re not quite ready for prime time! Our goal is to soft-launch this blog in mid-August. If you’d like to be notified, please send an email to Neil Melliship, or subscribe to the RSS Feed.

About the Blog

The authors of the Canadian Trademark Blog are all members of the Canadian law firm Clark Wilson LLP, based in Vancouver, Canada. Each author's practice focuses–either in whole or in substantial part–on Canadian intellectual property law. Together, they manage the trade-mark portfolios of local, national and international brand owners in nearly all industries and markets.

The Authors