We recently reported on concernsÂ that the Vancouver Organizing Committee for the 2010 Olympic Games has regarding ambush marketing.Â Ambush marketing occursÂ when persons whoÂ are not properly licensed, market theirÂ wares and servicesÂ in a manner whichÂ suggests a connection with the Games,Â often resulting in trade-mark infringementÂ of protected Olympic marks.
Now it appears the that London Organizing Committee for the 2012 Olympic Games may face the opposite problem. The official emblem for the 2012 Olympics, which is a coloured jaggedÂ design based on the date 2012, was unveiled on Monday. However, animated footage promoting theÂ brand launch had to be quickly removed from the organizers’ website amid fears it could trigger epileptic fits. The particular footage showed a diver diving into a pool which had a multi-colour ripple effect. TheÂ emblem itself, which cost Â£400,000, is also attracting the wrong kind of attention.Â Only two days after its launch, nearly 50,000 people had signed an on-line petition to have the logo scrapped, describing it as “ridiculous” and “an embarrassment to London”. The UK Daily Mail newspaper called it “the work of a painting chimp”.
There wasÂ controversy when the symbol for the Vancouver Games was first introduced, but that was mild in comparision.