Brand Finance has recently published its 2017 Global 500 Brand Rankings, where GOOGLE has overtaken APPLE in the number one spot for the world’s most valuable brand.  APPLE’s five year dominance at the number one ranking follows a 27% fall in brand value in the past year.  Bringing up third spot again this year is AMAZON.COM, which showed an impressive 53% growth in its  brand value over the prior year.  The top 10 includes a number of other top tech sector brands such as Microsoft, Samsung and Facebook.  The list also includes a number of fast growing brands from China, including Alibaba, Tencent, WeChat, JD.com and Huawei.

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Neil Melliship is a Partner and co-chair of the Intellectual Property and Information Technology practice groups at the Vancouver-based Canadian law firm of Clark Wilson LLP. Neil is a lawyer and a registered Canadian Trademark Agent, who actively speaks and writes on trademark and other IP issues including those relating to the Internet, domain name disputes and e-commerce.