Fruits of her Labour

In true David and Goliath fashion, Michelle Messina, a Canadian director of an educational short film Fruitful Sex, was successful in obtaining registration in Canada for the mark FRUITFUL SEX, despite Fruit of the Loom’s opposition to such application (coverage here). Included in the claimed wares for the mark were T-shirts, which Fruit of the Loom apparently felt would be confusing with their FRUIT OF THE LOOM mark. Ms. Messina was apparently self-represented against Fruit of the Loom, owned by Warren Buffet’s Berkshire Hathaway Inc.


2 Responses

  1. [...] Apparently the companies were able to work out the core issues. The new agreement will naturally bear fruit for all concerned. Shoot me now. [...]

  2. Hi Neil, Larry, and Karen:

    Thanks for the support.

    PS. The next trademark I will pay you a visit to avoid lengthy TM matters!)

    Michelle Messina

About the Blog

The authors of the Canadian Trademark Blog are all members of the Canadian law firm Clark Wilson LLP, based in Vancouver, Canada. Each author's practice focuses–either in whole or in substantial part–on Canadian intellectual property law. Together, they manage the trade-mark portfolios of local, national and international brand owners in nearly all industries and markets.

The Authors