Archive for the "Case Law" Category

Location Matters: The Perils of Geographic Names as Trade-marks

Posted by Andrew Dixon on February 4th, 2016

When choosing a trade or business name it may seem like a good idea to incorporate the location of your business into the name. There are benefits: it is helpful for marketing, it gives your audience an idea of where your business is and who your market is, it can help establish your business in [...]

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Back to school – Keyword advertising 101

Posted by Kwan Loh on August 31st, 2015

In the 21st century, when advertising is frequently conducted via the Internet, the use of keyword advertising has become an increasingly contentious point of trade-mark law. In short, keyword advertising is a form of online advertising in which a business selects words or phrases (the “keywords”) that trigger its advertisements to appear when the user [...]

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Just in time for the Olympics – a Race to the Trademark Podium

Posted by Neil Melliship on February 6th, 2014

As we approach the opening ceremonies of the 2014 Olympic Winter Games in Sochi, the Canadian Olympic Committee (COC) has launched a lawsuit against outdoor apparel maker The North Face in the British Columbia Supreme Court, over allegations that it is infringing on Olympic trademarks through ambush marketing techniques. The COC is seeking an injunction against The North Face and [...]

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