Archive for the "Branding" Category

GLAMOUR Mark Fails to Dazzle Federal Court

Posted by Tasha Coulter on May 7th, 2009

The Federal Court recently handed down its decision in Advance Magazine Publishers Inc. v. Farleyco Marketing Inc., an appeal from an earlier decision by the Registrar of Trade-marks that had found no likelihood of confusion between the Farleyco mark GHOULISH GLAMOUR for Halloween cosmetics and eyelash accessories and the Advance mark GLAMOUR used in association [...]

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You Can’t Judge A Wine By It’s Label…

Posted by Neil Melliship on April 6th, 2009

… but you sure can increase sales, or at least improve visibility in a very crowded market.  In a recent story in the Globe and Mail, the author discusses the well documented success of such British Columbia wineries as DIRTY LAUNDRY and LAUGHING STOCK, who re-branded with the help of local wine branding gurus Brandever [...]

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Oily Loonie offside Official Mark?

Posted by Tasha Coulter on February 16th, 2009

Dogwood Initiative, a British Columbia environmental group, is facing legal action from the Royal Canadian Mint over a campaign to add one million oily loon decals to loonies in circulation.  (For our international readers, “loonie” is the commonly used term used to refer to the Canadian one dollar coin.)  Dogwood’s campaign is intended to create awareness [...]

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