Archive for the "Branding" Category

In Honour of Black Friday – Big Brand Retailers Fight Quebec Language Law

Posted by Neil Melliship on November 23rd, 2012

CBC reports that a group of  well-known retailers, including  WALMART, COSTCO and BESTBUY, are taking the Quebec Government’s French language watchdog to Court over its recent requirement that all retailers have signs that include either a generic French name or add a slogan or explanation to reflect what they are selling.  For example, rather than featuring [...]

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Off to the Marché We Go! – Not Descriptive and Not Confusing

Posted by Larry Munn on February 9th, 2012

The Federal court recently dismissed an appeal to have a trademark expunged on grounds of descriptiveness and confusion. In Movenpick Holding AG v. Exxon Mobil Corporation and Attorney General of Canada (Registrar of Trade-marks), the Court considered whether Esso’s “Marché Express” mark is too descriptive of the services it provides as a gas-station convenience store. [...]

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Stanley Cup Playoffs Spark Trademark Activity

Posted by Neil Melliship on May 30th, 2011

The final round of the NHL Stanley Cup Playoffs is about to kick off here in Vancouver, with the hometown Canucks facing off for the first time ever in the playoffs against the storied Boston Bruins.   Perhaps not surprisingly, local businesses in Vancouver are looking to capitalize on this historic event in different ways. For example, the Vancouver [...]

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