Archive for the "Branding" Category
Proactive registrations can save money
According to a recent study by the domain management and brand protection company Corporation Service Company (CSC), more money is being spent on reclaiming domain names from third parties through the Uniform Domain Name Dispute Resolution Policy (“UDRP”) than if brand owners had registered the domains proactively. Under the study, all UDRP cases filed between January 2000 and [...]
High Hurdles to Olympic Trade-mark Use
With six months left until the start of the Vancouver 2010 Winter Olympic Games, it seems appropriate to highlight another story involving Olympic trademarks. The Vancouver Organizing Committee (VANOC) is not the only Olympic Committee vigilantly monitoring the use of Olympics related trade-marks. A recent bulletin chronicles the steps taken by the US Olympic Committee to protect the word OLYMPIC [...]
Corporate Knights Jousts with Maclean’s
Maclean’s magazine’s recent June cover story “Canada’s 50 Best Corporate Citizens” has drawn the ire of the magazine Corporate Knights. Corporate Knights claims that it has been grading corporate citizenship since 2002 and annually releases such rankings under the title ”Best 50 Corporate Citizens in Canada”. As well, Corporate Knights has filed a trade-mark application for the phrase, [...]
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