Archive for the "Branding" Category

Branding Canada: Official Marks

Posted by Larry Munn on August 31st, 2006

Noting an August 15th post on the Strategic Name Development Blog, which comments that Canada is a great brand but it needs marketing. While we appreciate that trade-mark registration is only a small part of an overall branding and marketing campaign, it appears from the Canadian Trade-mark Register that the government organizations responsible for promoting [...]

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Branding Blogs List

Posted by Larry Munn on August 18th, 2006

One of the trends that we intend to track is how trade-marks fit within the brand development process. To that end, we’ve created the list below to help explore the branding blogosphere. Do you have, or know of, a great blog that’s missing? Let us know by sending a note to Larry Munn. Branding Blogs [...]

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Top 100 Brands

Posted by Neil Melliship on August 15th, 2006

It seems appropriate to kick off a new trade-mark blog with some commentary on the recent BusinessWeek Online/Interbrand Top 100 Brands 2006 Not surprisingly, with 7 out of the top 10 and 51 out of the top 100, U.S. brands dominated the list, though a bit less than I thought they would – after number [...]

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