Archive for the "Branding" Category

Lottery Corp Re-branding Controversy

Posted by Larry Munn on September 7th, 2006

An article in today’s Globe and Mail has raised issues regarding the cost of re-branding an Ontario Government Corporation. One member of the Provincial assembly has raised concerns about the $4-6 million dollars spent changing the logo of the Ontario Lottery and Gaming Corp. from OLGC to simply OLC.

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Branding Canada: Official Marks

Posted by Larry Munn on August 31st, 2006

Noting an August 15th post on the Strategic Name Development Blog, which comments that Canada is a great brand but it needs marketing. While we appreciate that trade-mark registration is only a small part of an overall branding and marketing campaign, it appears from the Canadian Trade-mark Register that the government organizations responsible for promoting [...]

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Branding Blogs List

Posted by Larry Munn on August 18th, 2006

One of the trends that we intend to track is how trade-marks fit within the brand development process. To that end, we’ve created the list below to help explore the branding blogosphere. Do you have, or know of, a great blog that’s missing? Let us know by sending a note to Larry Munn. Branding Blogs [...]

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