Archive for the "Branding" Category

Creating an Effective Brand

Posted by Neil Melliship on February 16th, 2007

Vitamin.com posted an interesting article by Mike McDerment of freshbooks.com on how to create an effective brand. One thing the article didn’t deal with, however, was the role of trademark due diligence in the brand creation process. Before committing to any new brand, appropriate clearance searches should be conducted. The best new brand in the world [...]

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Samsung folds? – Deal reached with Research in Motion over BlackJack

Posted by Karen Monteith on February 12th, 2007

In an update to an earlier post regarding the suit by Research in Motion Ltd. against Samsung Electronics Co. with respect to Samsung’s mark BlackJack, the parties have apparently reached a deal. The settlement terms are confidential but news reports indicate that part of the settlement includes the withdrawal of Samsung’s trademark application for BlackJack [...]

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iPhone Gets Its First Busy Signal

Posted by Neil Melliship on January 11th, 2007

It didn’t take long for Cisco Systems to take a run at Apple, Inc.’s newly unveiled iPhone. Cisco owns a U.S. Trademark Registration for IPHONE in association with “computer hardware and software for providing integrated telephone communication with computerized global information networks”. Cisco has filed a lawsuit against Apple in the U.S. alleging trademark infringement [...]

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