Archive for the "Branding" Category

Wine Trademark Trends

Posted by Larry Munn on April 13th, 2007

We recently reported on the increased appearance of creative trademarks for wine, based on applications to the Canadian Trade-marks Registrar over the last few months. Thanks to the creative talents of wine marketing trendsetters like B.C.’s own Bernie Hadley-Beauregard of Brandever Strategies, this movement appears to be continuing. Recent applications include some animal references such [...]

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Rebranding Costs Lead To Short Circuit

Posted by Neil Melliship on April 2nd, 2007

U.S. based Circuit City has put its Canadian chain of stores up for sale, citing, among other reasons, the tens of millions of dollars it was forced to spend in re-branding. Circuit City acquired the chain of stores formerly known as Radio Shack in Canada three years ago. Following completion of that transaction, they were [...]

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The Olympic Trademark Debate Continues

Posted by Larry Munn on March 30th, 2007

The Vancouver Sun has followed up yesterday’s article regarding official marks with an article today (Friday, March 30, 2007) regarding the proposed legislation now before the Canadian Parliament. The Sun also includes an editorial referring to the legislation as “overkill”. We previously commented on the basic elements of the legislation.

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