Archive for the "Branding" Category

You Can’t Judge A Wine By It’s Label…

Posted by Neil Melliship on April 6th, 2009

… but you sure can increase sales, or at least improve visibility in a very crowded market.  In a recent story in the Globe and Mail, the author discusses the well documented success of such British Columbia wineries as DIRTY LAUNDRY and LAUGHING STOCK, who re-branded with the help of local wine branding gurus Brandever [...]

TwitterFacebookLinkedInInstapaperShare
View the full post »

Oily Loonie offside Official Mark?

Posted by Tasha Coulter on February 16th, 2009

Dogwood Initiative, a British Columbia environmental group, is facing legal action from the Royal Canadian Mint over a campaign to add one million oily loon decals to loonies in circulation.  (For our international readers, “loonie” is the commonly used term used to refer to the Canadian one dollar coin.)  Dogwood’s campaign is intended to create awareness [...]

View the full post »

Trade-marks Act Amendments: Put Down That Glass of Canadian Burgundy!

Posted by Jeffrey Vicq on January 12th, 2009

On December 31st, while many readers (and writers!) of the Canadian Trademark Blog were likely raising a glass to celebrate the New Year, long-awaited amendments to the Canadian Trade-marks Act quietly came into force.  The changes pertain to Section 11.1 of the Act which deals with geographic indications.  In particular, the amendments eliminated several terms [...]

View the full post »