Archive for the "Branding" Category

Proposed New French Language Requirements in Québec

Posted by Laura Cojocaru on May 12th, 2016

As discussed in our previous blog entry, after losing the battle in court over the requirement that businesses must add French language to English trade-marks displayed on signage outside their stores, in June 2015 the Québec government announced its intention to make modifications to Québec’s Regulation respecting the language of commerce and business (“Regulation”). As [...]

TwitterFacebookLinkedInInstapaperShare
View the full post »

Location Matters: The Perils of Geographic Names as Trade-marks

Posted by Andrew Dixon on February 4th, 2016

When choosing a trade or business name it may seem like a good idea to incorporate the location of your business into the name. There are benefits: it is helpful for marketing, it gives your audience an idea of where your business is and who your market is, it can help establish your business in [...]

View the full post »

C’est vrai: Québec government to continue seeking use of French on store signage

Posted by Kwan Loh on June 25th, 2015

The Canadian media, including the CBC, is reporting that the Québec government intends to continue its fight to require the use of French on signage where trade-marks and business names are otherwise displayed in English. This is the latest development in a dispute that has gone on for a number of years.  As previously discussed [...]

View the full post »