Archive for the "Branding" Category
Off to the Marché We Go! – Not Descriptive and Not Confusing
The Federal court recently dismissed an appeal to have a trademark expunged on grounds of descriptiveness and confusion. In Movenpick Holding AG v. Exxon Mobil Corporation and Attorney General of Canada (Registrar of Trade-marks), the Court considered whether Esso’s “Marché Express” mark is too descriptive of the services it provides as a gas-station convenience store. [...]
Stanley Cup Playoffs Spark Trademark Activity
The final round of the NHL Stanley Cup Playoffs is about to kick off here in Vancouver, with the hometown Canucks facing off for the first time ever in the playoffs against the storied Boston Bruins. Perhaps not surprisingly, local businesses in Vancouver are looking to capitalize on this historic event in different ways. For example, the Vancouver [...]
Restaurant Trademarks: Worth their Salt?
The Globe and Mail is reporting on a dispute that has arisen between Vancouver’s Salt Tasting Room, which opened in 2006, and Toronto’s Salt Wine Bar, which opened in the summer of 2010. The owner of the Vancouver Tasting Room apparently appealed to the Toronto Wine Bar owners to change their name, but without success. This dispute highlights the [...]
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