Archive for the "Branding" Category

Location Matters: The Perils of Geographic Names as Trade-marks

Posted by Andrew Dixon on February 4th, 2016

When choosing a trade or business name it may seem like a good idea to incorporate the location of your business into the name. There are benefits: it is helpful for marketing, it gives your audience an idea of where your business is and who your market is, it can help establish your business in [...]

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C’est vrai: Québec government to continue seeking use of French on store signage

Posted by Kwan Loh on June 25th, 2015

The Canadian media, including the CBC, is reporting that the Québec government intends to continue its fight to require the use of French on signage where trade-marks and business names are otherwise displayed in English. This is the latest development in a dispute that has gone on for a number of years.  As previously discussed [...]

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Combating Counterfeit Products Act Receives Royal Assent

Posted by Andrew Dixon on December 15th, 2014

On December 9,2014 Royal Assent was given to Bill C-8, the Combating Counterfeit Products Act. The intention of Bill C-8 is to give the government and holders of trade-marks and copyrights new mechanisms for enforcement, along with substantial remedies, in order to combat counterfeit and black-market goods. Before the introduction of Bill C-8, Canada had [...]

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