Brand Finance has recently published its 2017 Global 500 Brand Rankings, where GOOGLE has overtaken APPLE in the number one spot for the world’s most valuable brand. APPLE’s five year dominance at the number one ranking follows a 27% fall in brand value in the past year. Bringing up third spot again this year is AMAZON.COM, which showed an impressive 53% growth in its brand value over the prior year. The top 10 includes a number of other top tech sector brands such as Microsoft, Samsung and Facebook. The list also includes a number of fast growing brands from China, including Alibaba, Tencent, WeChat, JD.com and Huawei.