Continuing on with the recent spate of brand rankings we’ve commented upon recently, news that Canada has been rated the second best global brand in the 2008 FutureBrand Country Brand Index. The Index purports to be a comprehensive study, combining the views of 2,700 business and leisure travelers from nine countries together with expert opinions and relevant statistics to determine the world’s brightest country-brands.
The winners? For the third year in a row, Australia. The United States was nipping at Canada’s heels to finish third, with Italy and Switzerland rounding out the top five.
Review of the report’s various categories suggests that Canada’s second place finish was largely the product of generally consistent rankings across the board, with bright spots to be found in such categories as “Ease of Travel” (where we finished third), “Outdoor Activities and Sports (where we also finished third), “Families” (where we finished first) and “Easiest In Which To Do Business” (where we finished first, just ahead of the US). Read more